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Fantasy Football Can Lead to Marketing Success

It’s that time of year again.  The weather is starting to cool down and stadiums around the country are beginning to fill for weekend football.  The sports fanatic at your place of employment may have roped you into a fantasy football league and you don’t know a thing about the NFL (thank you auto draft!).  Or maybe you host your own league with your high school buddies and have a small fortune riding on the season.  No matter your personal level of involvement, Fantasy football can remind us marketers about a few important concepts.

Fantasy football inspires conversation

People like to talk.  People like to hear themselves talk.  What is there to talk about?  Not sure about your office but mine has been humming with fantasy talk such as “who put up the most points?” and “Julius Thomas killed it week 1!”  Give your customers something to talk about.  If you don’t personally talk about the cool things your company is doing, then most likely your company isn’t doing anything worth talking about! When you give your customers something to talk about, they will share experiences with their friends, family, and co-workers, which in turn equals more future customers.

Fantasy football gives ownership

People like to feel empowered.  They like to feel in control.  Where else can you be a general manager of a full roster of popular, athletic, and wealthy individuals? Fantasy football gives people an opportunity to do something they most likely won’t get to do otherwise- real or not.  Does your company or service give people new opportunity?  Does it empower people to succeed or gain new experiences?

Fantasy football was started by the people

Fans came up with the concept of fantasy football and instead of seeing it as competition, the NFL embraced it.  The NFL now produces and supports a whole host of Fantasy football leagues and content which has led to $ cha-ching!  Fans, or customers of your company can lead you to your next big product or service.  Keeping them involved and engaged in the direction of your company is vital to future success.

Unfortunately I am not happy to report that I have begun my Fantasy football season at 0-1, but by applying the principles above we can help the marketing plans we implement end with a winning record.

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