4 Steps for a Great Social Media Strategy

Social media is a relatively cheap and easy way to reach your audience. But what you show them matters more than you think. If your content isn’t relevant and timely, it’s likely your audience will skip right over it and click on the funny cat video instead.  There are a few things you can do to make sure your audience engages with

your content:

Be Relevant

What does your business do? If you’re a fashion brand, you’re likely to post about Fashion Week, new trends, and the latest wearable tech. If you’re a credit repair brand, like us, those topics won’t resonate with your audience. Do an audit of your recent posts and figure out what your audience is engaging with the most. Once you know what your audience is interested in, it’s easy to create a social strategy surrounding that topic. Don’t forget to respond to the comments you receive on social media. Keeping the conversation going with your consumers will keep you in their minds. Read More

Leave a reply

Introducing Social Media Marketing Coordinator: Paige Alsup

If we went back 16 years and talked to the seven-year-old version of me, I bet she would say, “When I grow up, I want to be a vegetarian.” Now, that was because I didn’t know the difference between “vegetarian” and “Veterinarian,” but I promise I meant I wanted to be a Veterinarian. I have had a passion for animals for as long as I can remember. Some of my earliest memories are of the never-ending games of fetch I played with my childhood dog, Snickers.

I soon realized being a Veterinarian is a hard job. It is full of heartache and despair. I knew my heart wasn’t strong enough for that career path so, while in college at Weber State University, I set my sights on public relations and advertising.  Read More

Leave a reply

Content Distribution Using Key Social Media Platforms

Content Distribution, in this instance, it is the delivery of content using the Internet to bypasses conventional physical distribution methods, and is typically applied to freestanding products, such as downloadable content.

Establishing KPI’s For Your Brand

 KPI = Key Performance Indicators

Some brands’ social media strategy will live in the upper-funnel (such as the finance industry, auto-industry), while other brands will live in the lower

phase of the funnel (desire, action) (retail is a perfect example). All four areas of these areas are important and necessary aspects of the sales funnel. Define where it will be the most beneficial for your brand’s social strategy to live and rock that area. For future success, as marketers, you must create successful campaigns that grow the business by increasing awareness and interests in your products or service. In every campaign, define your key metrics to focus on and ask yourself: What I am hoping to achieve? This will be different for every brand, department and team member.

Read More

Leave a reply

Customer Service Will Impact Your Bottom Line

Yes, customer service can and will effect your bottom line. In this day and age, you’d think this statement would be common knowledge.You’d also think that all companies would not only understand what this statement entails, but also put into place measurable and actionable steps to ensure their customer service efforts increase their bottom line. Unfortunately, this is not the case. With Generation Y starting to make big purchasing decisions, companies that are ill prepared in this respect, will have a rude awakening with our generation – who will take their money elsewhere, if not treated properly.

Read More

Leave a reply

SXSW Interactive 2013 Argues a Formula for Successful Social Media

This time of year there is a huge amount of buzz on Twitter and Facebook about what is revealed and shared at SXSWi. A small group of us from the Progrexion Marketing team hit up South by Southwest Interactive conference this past week in Texas. There, we were introduced to some of the biggest influencers of interactivity and technology.

From Shaq’s favorite app in Speakerfy, which allows you to sync multiple devices’ speakers, to the privatization of space exploration with CEO of SpaceX, Elon Musk. Back on earth, in Austin, there was a common theme at SXSWi on how to better use social media or even if social media is worth using at all.

Read More

Leave a reply

Facebook 101: Five Facebook Tips for Small Businesses

Progrexion, released five tips today for businesses setting up Facebook fan pages. The following tips will help businesses market to their existing clients and reach out to new clients.

1. Setting Up Your Page

The first two things fans are likely to see when they visit your page are your Cover Photo and Profile Picture. A company logo generally works best for the Profile Picture. If that’s not an option, be sure to create a design that blends well with your Cover Photo. Above all, quality is key. The width and height of the Profile Picture should be 180 by 180 pixels, and 851 by 315 pixels for the Cover Photo. The most important thing to do when setting up your page is to be thorough and fill it out as completely as possible. Do not leave anything blank if you can help it.

2. Let ‘Em Know You’re There

Ask yourself this question: “Am I more likely to seek out a brand on my own or become a fan of a brand that makes a visible effort to present itself to me?” Actively recruiting fans, rather than waiting for them to come to you, ensures you are continually growing your fan base. There are a number of ways to recruit fans, including: Page Post Ads, Sponsored Stories, Targeted Ads and Page Post “Like” Ads. Familiarizing yourself with the variety of advertising options available will help you reach the widest possible audience.

3. Define Your Audience

When defining your audience there are a few considerations to keep in mind, such as: location, age and precise interests. Keep all these factors in mind when setting up your Targeted Post.

4. Content That Works

At the end of the day it all comes down to content. When contemplating content, you should think of how you can engage, educate and entertain your fans. Variety rules. A combination of images, videos, polls and news stories will keep your page interesting and informative. Ultimately, it’s less about what form your content takes, and more about what it conveys. People want to know that you are interested in them, that you are involved in the community, and that you care about building long lasting relationships.

5. Scheduling Content

You’re busy. We get it. Luckily, scheduling content is easy.  To schedule a post for Valentine’s Day, for example, simply type your message in the “Status” field and select the time you want the post to go live by clicking on the clock icon. This allows you to reach your fans at those important moments, without ever skipping a beat.

To view a slide show of the above tips visit the Progrexion SlideShare account.

Leave a reply

Thailand ‘Connection’

Travel

I live and work to travel – and when you’re 24 and single, it’s ok to have that be your #1 priority, right? I recently got back from Thailand and it not only met, but exceeded any expectation I had for it. Read More

How Are We Influenced by Media?

My husband is currently in school getting his bachelor’s degree in speech communications. I often ask him about the school work he has to do or the future assignments he has coming up. The other night we were talking about a paper he has coming up & it intrigued me. The topic is about the media influencing society & the society influencing media. Hello! I work in marketing, of course this intrigued me. There were 4 different ways that media can have an influence on society or reasons why we participate in media.

Read More

100 Million – “That’s the Plus”

Google’s social network, Google+, recently announced that they had reached 100 Million Users, with 50 Million users active daily. This comes from Google social executive Vic Gundotra and he defined daily as “using Google+ or it’s links from within a Google product” (yeah, a pretty liberal qualifier). That’s the plus about Google’s new social network.

Read More

How Many Degrees of Separation Are Keeping You From Success?

Social media has quickly and albeit quietly, secured itself into our everyday lives in a most ninja-like fashion. I can speak to this as I was one of those “holdouts” who would argue against the death of face-to-face relationships and would express my frustration at the impersonal nature of online friends. Funny how one experience would change my perspective on the issue.

Read More