How the New TCPA Regulations Impact Remarketing

On October 16th, 2013, the FCC put new regulations in place under the Telephone Consumer Protection Act (TCPA). Essentially, the new regulations state that prior express written consent will be required for all autodialed, and/or pre-recorded calls, texts sent, made to cell phones, and pre-recorded calls made to residential land lines for marketing purposes.  If you are not in compliance, the TCPA provides either actual damages or statutory damages ranging from $500.00 to $1,500.00 per unsolicited call/message.  Most insurance companies won’t cover these types of fines, and money like that can bankrupt even the most stable business.  TCPA compliance is a big deal.

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How Does Online Retargeting Work?

I recently bought some shoes online.   Since summer is here, I have been looking for some new summer kicks.  I searched online for some shoes that I was interested in and I shopped around a few sites looking for the best price. I went with a 20% off coupon on one site, selected my shoes and my checkout was seamless.  You’d think as a consumer once you make your purchase online that all you need to do is wait for your product to ship.  Not so. Since my purchase, I’ve seen ads for that online retailer EVERYWHERE – following me as I browse the Internet.  This phenomenon is called online retargeting.

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Being Grateful

I had the blues because I had no shoes… Until upon the street, I met a man who had no feet. – Author unknown

I am grateful. At least, I’m trying to be more grateful — grateful for my family, my home, my food, my shoes, my job, my co-workers, the weather, my trials, my heartaches, challenges and my dog.

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