Paid Search Targeting in 2015

Now that 2014 is in the books and we are a few weeks into January, what do we have to look forward to in 2015? PPC continues to grow and to get more complex. New updates, more levers to pull, more platforms, more targeting options, etc. For 2015 I am expecting to move beyond keywords and into deeper and more customized targeting and along with that will come the need for automation.ppc

We all have a ton on our plates with busy schedules and high goals; with so many tasks demanding our attention, the need to focus on automation and into understanding who the customer is, is growing exponentially. With keyword competition becoming more expensive, what else can we be doing to grow our channel? There is feed based advertising (which I won’t go into), there’s Dynamic Targeting, and Audience Targeting that can all help expend beyond just the keyword. Read More

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5 Reasons to Start a PPC Campaign

Coming from an agency background I saw many businesses that had still not harnessed the power of online advertising. In this day and age where Internet access has become readily available, online advertising is more important than ever.

Pay per click or PPC is one type of online advertising that can be used by businesses large and small, as well as local and global.  There are many popular search engines that have made it easier for businesses to set up their own PPC campaigns. With PPC, a business can pay to have their ads show up in the top positions of search engines, rather than relying solely on SEO.

Below are 5 reasons to hopefully motivate you to start advertising your business through PPC.

1. Show in top positions quicker than SEO

It can take months for your business to show at the top of the page with SEO. However, with PPC you can pay to show up on the top positions of the search results page. PPC can compliment SEO by allowing your business to show up at the top of search results until your SEO campaign is optimized. Read More

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Introducing Paid Search Strategist: Rachel Poulos

Hey Guys, I’m Rachel, the new Paid Search Strategist at Progrexion Marketing. I have accumulated three years of paid search experience with several PPC agencies. Basically, I used to do display marketing, mobile marketing, and remarketing for clients; I provided a complete marketing package for my clients (except for SEO).

Marketing Background

At Utah State University, I studied Anthropology. I chose to study Anthropology because I am interested in understanding why people do the things they do. It’s fascinating to realize how much of human behavior is driven by the culture and environment they grew up in, and the norms that surround them. My education helps me to understand the behavior of searchers and what people are looking for in an advertisement and website.

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The Power of Display Advertising

“What exactly DO you do???”

I seem to get this question a lot from family members and friends when I tell them I do “Display Advertising.” After explaining what our company does, I usually go into this type of explanation:

“Well, Mom, you know when you go to Nordstrom.com to find those shoes you wanted? And then you go to ksl.com to check the weather the next day and all of a sudden you see those shoes flashing at you in an ad on the side of the page? That’s what I do. I figure out who to show those ads to.”

Mom: “Oh those ads always creep me out! How did they know I was looking at those exact shoes??”

Me: “Yes, what I do can seem creepy, but can also be terribly affective. Didn’t you think about those shoes again and consider buying them?” Read More

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Applying Basketball Tactics to Paid Search

The last six months at Progrexion remind me of my high school basketball career.  During my senior year as a Bountiful Brave, we were the first ever 4A state champions.  We were the underdogs and won by 4 points in double overtime – one incredible basketball game. That state championship tournament was one of the greatest times of my life, and during that season of basketball I learned some life lessons that I’ve applied to my role on our Paid Search team.

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The Blurred Lines of Digital Marketing

I’ve recently been reading a book about the Grand Canyon, The Emerald Mile, a story about the fastest trip EVER down the Grand Canyon in a wooden dory.  A somewhat rogue operation, when in 1983 in the highest water the hoover dam had ever seen, a few radical and adventurous boatmen launch into the wild Colorado river in the middle of the night to escape national park officers who were patrolling the closed river due to the high and dangerous water.  The Grand Canyon is pretty incredible, and experiencing the Colorado River, by boat, is on my life’s bucket list.

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Enhanced Campaigns – the Pros, Cons and Opinions

I’m currently at the front lines at SMX West, hearing the latest strategies for all things digital marketing. As is always the case with online marketing, there are a myriad of industry changes, announcements, updates, or the latest best practices that you’d expect to get at a conference. Sometimes, however, it’s just a chance for everyone to collectively complain about changes the search engines implement.

In the Paid Search world, the focus point of controversy centered on the newly announced Enhanced Campaigns. When I first heard about these campaigns, the reactions from the industry were predominately negative, but opinions seem to be swaying with time and an increased understanding. In a few of the sessions I’ve attended, there were opportunities for Google to give their arguments for the change, for experts to give their pros and cons, and for the everyday user of Adwords to express their opinions and frustrations.

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Maybe…

An old Tao story goes like this:

One day, the farmer’s horse ran away, and all the neighbors gathered in the evening and said, ‘That’s too bad.’

He said, ‘Maybe.’ Read More

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