How to Run a Successful Lead Gen Campaign

As you may know, I manage the lead generation program. For the three of you who read my blog last quarter, I explained what lead gen is. Now I’m going to go into what makes a lead gen campaign successful:

1. Deliver quality leads.

If you are selling credit repair services (like we are) you won’t want to collect leads for people who are interested in Crate & Barrel catalogs. You want to collect leads from sites, landing pages, or e-mail lists that funnel the people into categories that are relevant for your brand or product. Read More

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Lead Generation 101

Recently, I heard my Dad explaining to someone what I do. I thought, “He cannot be talking about me…”

He was.

The more I have explained what my job is to people, the less I blame him. This is typically how small talk goes, in my world:

“So, what do you do?”

“I work at a company called Progrexion… I’m on the marketing team… I manage the Lead Generation channel…”

“Oh! So, like, marketing… Do you like it there?”

“Yeah, I do. It’s nice because I really like the people I work with and I like my job.”

“That’s awesome that you like the people you work with. Makes a big difference.” Read More

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Relationships 101: Partnership Guide

When you first meet someone that you are interested in, what is the first thing that you do? You ask them their name, where they’re from, where they went to high school, how many kids are in their family… You get to know them. You do a gut check to see if this is a person that you want to invest the time, energy, and even money it takes to develop a relationship. You get a feel for whether you could trust this person and if you’d be a good match together. You decide whether this is a relationship worth pursuing.

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Hi guys. | Introduction: Liz Helm

I’m Liz. My favorite food is pizza, my favorite color right now is Kelly Green and my favorite song right now is Royals by Lorde (still? I know guys, I know). I love fresh air, I organize my room for stress relief and I love to travel. Oh, and I hate roses. I just had to get that out there.

Before becoming the Lead Generation Manager here at Progrexion, I worked for 4 years at an interactive lead gen company in the education space. I learned so many valuable work and life experiences being there during that time and my experience made the transition to this new role smooth (thank goodness).

That being said, I’m obsessed with Progrexion.

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TMI?

We live in a world that is driven by information. It is almost too easy to find out any answer to any question that we have. While having a casual conversation with my Dad about a former sports star, I asked Siri the question we had about his career stats and within twenty seconds I had them at my fingertips. To us it was just part of a normal conversation that we have all the time. But the reality is that when I was a child, that information would have only been found in a book at the library. Today, I have five different devices in my home that could give me the information with minimal effort.

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Is Mobile Working?

Over the last few years the number of consumers viewing ads on mobile devices has increased quite a bit. The marketing world has taken notice and you can see company after company popping up that specializes in mobile. Affiliate Summit seems be have one at every other booth.

The trend is easy to understand. Our mobile devices are becoming extensions of our hands and arms and nearly everyone has the access to internet that is needed to view online content through their handheld devices. As marketers, it is our job to figure out how to make this view profitable.

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Trade Shows

I attended my first trade show in November of 2008. It was AdTech in New York City. Everything about it seemed amazing. It was probably because of my own inexperience but I remember how packed the show was. The booths were lining every inch and everyone wanted to come through the exhibit hall.

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Thatch

In every lawn there is a layer of thatch. Thatch is the layer of dead and living materials that sit on the top of the soil. This layer is made up of dead grass, leaves, pine needles and other things that a lawn collects over a period of time. This layer can become excessive and cause problems for a healthy lawn.

Thatch - Day 2

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It’s Understandable

Our company is growing like crazy. We just hit our 1000th employee earlier this week. That is a dramatic difference from a year ago when I joined the company. I thought the 600 employees we had at that time was an impressive number.

The market continues to need credit repair and the opportunities presented to us as partnerships flow in all day long. It’s a great time to be a part of this business and help thousands of people achieve their financial goals regarding their credit.

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Putting Out The Fire

I’m the type of person that likes to have everything in my life in order. Call it OCD or whatever random diagnosis that you want, but I have a hard time with anything in my life being chaotic or out of my control. I don’t like receiving help for things I can do myself or freebies (unless it’s food). I want to do things myself and do them my way. I never want something handed to me, I want to earn it and know that I did.

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