Adapt Your Marketing to Your Customer

In college I had a class taught by a hippy where he would dance around the class and play the drums. I thought it was very strange at first but I ended up learning more in that class than maybe any other class. One of the main things we would discuss in the class is coevolution. Coevolution is the study of two things evolving simultaneously. One must evolve to continue to adapt with the other. If it doesn’t evolve it risks the threat of disappearing altogether.

Here is a quick example. A certain species of moth was risking extinction by owls because they would always eat them. The moth slowly evolved to look more and more like it’s surroundings and so the owls were all of a sudden in trouble. What happened? The owls eye sight started to get better to spot the moths and they slowly evolved together. Read More

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