Edge Animate – The Next Best Thing

As designers, we are always looking for the next best thing to bring our creative thoughts to life. As Samsung would say, “the next best thing is here” and it’s not the galaxy s5. It’s Edge Animate! edge

Edge is an Adobe product used primarily for designers who want to create an array of interactive HTML animations/graphics for the world wide web. Edge is amazing because of the fact that it is supported in all modern browsers! Even us Android people can see the graphics and animations on all different sizes of our screens! Brilliant.

Here are some advantages for creating animated graphics in Edge: Read More

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Should Your Own Marketing Channel Stand Out?

For anyone who has been to Disneyland or Disney World you have probably noticed that all of the workers there are called cast members. Although they all have different jobs to do they are referred as such because they are part of a big show/play/experience that is Disney. It is true that they are each a part of the cast but I think that loses the meaning of what the actual person does for the company. The same is true for the marketing cast member.

I am a marketing cast member but I am more than that. I am a graphic designer, UX/UI designer, motion designer, photographer, and so much more.  I think it is important to have these and for people to know all of your possible titles, which are just another way of stating what you are qualified to do. If those you work with don’t know what you are fully capable of then it hinders your growth and the growth of the company. Read More

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Desktop Publishing, Disney, and a Children’s Book

As I mention in my last blog post I am currently working on creating a children’s book called Jack and the Loose Tooth. Jack wakes up one morning and notices he has a loose tooth. What is he to do? Jack wants the tooth to come out since he learned about the tooth fairy and is willing to do whatever it takes to get it out. Or so he thought. As I was writing, illustrating, and creating a physical and digital book the word desktop publishing came up.

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Content is King for an Integrated Marketing Campaign

It’s a simple idea. Nothing new. Pretty old concept actually. What was cool yesterday is not cool today. In the words of Don Cheadle’s character from Ocean’s 13, “You don’t run the same gag twice, you run the next gag”. True, there are the rare lasting exceptions that will forever be cool (i.e. Neil Young and Converse All Stars) as well as the odd pariahs that refuse to die (internet cats apparently have 9 lives), but those are certainly the exception – not the rule. The rule is that content is king for consumers. Regardless of your campaign, your medium, your audience, or your service/product, you must constantly be in the mode of creating to avoid stagnation and message fatigue. So, with that in mind I’d like to introduce you to the newest member of our CreditRepair.com YouTube channel: The Credit Repair “Holiday Credit” video – featuring our very own Russell Jensen…and his moustache.

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10 Rules to Boost Your Creative Design Genius

From one creative to another I challenge you to become a better designer and thinker. To improve yourself I suggest you start first by comparing yourself with the world’s laziest employee, George Costanza. As pitiful as his behavior and work ethic were, Constanza’s coined Rules for Working has a lot of insight that creatives and designers can apply to their work (or what not to).

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New iPhone 5s Sales Wrapped in Gold Not Plastic

Apple announced that its iPhone 5s and iPhone 5c sales this past weekend were a record-breaking nine million new phones. The company press release on September 23, 2013 states, “Demand for the iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.” There are a few reasons for this demand, and I agree with the critics about Apple’s launch.

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The Art of Creation

Our culture is inundated with art of all different forms for both commercial and entertainment use. Most of us love talking about movies, bands, artists, photographers, animators, commercials, etc. So let’s talk. Some of the creative work happening right now is incredibly well crafted and polished. And some is clumsily manufactured; sloppily relying on gimmicks and base appeal. Regardless of the quality and caliber of the art, we sift through masses of creative work daily. And while our discussions frequently revolve around the personal likes and dislikes of that finished work, rarely do we discuss how that work was made or the effort and skill required produce it. What lens was used in a particular shot from our favorite movie? What chord progression was used in a song we love? How did an art director arrive at a particular design? As marketers, we frequently use commercial art to strike up a conversation with our customers about our own work. Consequently, it is critical that we develop and utilize our own creative process, because without the right creative work to initiate those conversations, we might as well talk to the mirror.

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5 Last Minute Tips for SXSW

This is the third year I’ve been fortunate enough to visit SXSW with the creative team here at Progrexion. Every year I get tiny peeks at new technology heading our way, and the possibilities of using that new technology to further reach out to our customers through better online marketing – from social, UX, or mobile applications. You name it; SXSW will help us determine how our jobs will be done in the next 5 to 10 years. It starts Thursday, are you ready?

I put together a quick list of 5 tips for newbies and veterans that may help you get the most out of this year’s SXSW.

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The Process

A few years ago I made the very grown up move to purchase my first home, a sweet little place not far from downtown Salt Lake. I had some basic criteria (at least three bedrooms, attached garage, more than one bathroom), but found myself mostly ok with compromising on a number of other points. The yard included. In fact, I compromised a lot on the yard… and I have spent the last two summers ripping a near jungle out of the front and back. It’s been an unbelievable amount of work, and also the best therapist I could ask for. But this summer… the real fun begins: I’m putting the yard back in.

I have been overwhelmed at the task, and I haven’t really known where to start. That’s when I realized I needed to attack my yard, the same way I do my creative process. So, that’s exactly what I did.

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Healthy Campaigns

Last week almost the entire office was sick, but only one person stayed home. The rest of us tried to power through the illness. If I were to track my effectiveness last week, it would closely mirror how well I felt.

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