3 Affiliate Predictions for 2015

With 2015 upon us, here are three predictions that will come to pass this year in the Affiliate Marketing space.shutterstock_176346959

1. Affiliate Nexus Laws will continue to pop up, irritate, and require diligent resistance. Vermont’s “Poison Pill” of requiring 15 states to enact similar laws is on its way, with multiple states introducing or re-introducing legislation during their respective sessions.

  1. This will require retailers and merchants to be de facto tax collectors or dramatically alter (and in many cases sever) their relationship with affiliates.
  2. It remains to be seen the value to the states that are driving these through, but we all know the big box retailers are the ones benefitting.
  3. Getting to know who to send an email/letter/phone call to in your state is worth the time, odds are you will need to reach out.

Read More

Leave a reply

Preparation Tips for Getting the Most out of an Affiliate Conference

With Affiliate Summit coming up this weekend, I wanted to share preparation tips for getting the most out of an affiliate conference. For those outside the industry, Affiliate Summit is the largest and most well-known affiliate conference in the country.  The conference is hosted by Shawn Collins, typically in New York (Affiliate Summit East) and Las Vegas (Affiliate Summit West).  Over the past years, Shawn expanded the destinations and events, and so it now includes the great city of Austin, Texas as well as other locations.

Progrexion consistently attends both the New York and Las Vegas conferences as we continue to grow Lexington Law and CreditRepair.com.  It is a valuable resource for meeting with existing partners, finding new partners and opportunities, and keeping a pulse on the industry trends.

1.)   Set your goals:

Clearly, definitively, and demonstratively, such as:

  1. I will learn or re-learn 3 techniques for making my job easier and will employ at least one of these within 1 week of my return
  2. I will add at least 5 new strategic partners who will produce at least 5% of my new client referrals over the next 90 days Read More
Leave a reply

How to Create Quality Advertising

In my last year in college, a friend of mine approached me and asked me to advertise for his company by placing a vinyl sticker on my car. I was actually compensated a small sum monthly by adding the sticker to my back window. The sticker had the name of the company, a link to the website and a phone number for their business office. Being in college, a few extra dollars each month was definitely useful and I didn’t mind. I was attending college in a small town in Idaho and he had 2 other people place his advertisement on their car as well.

The business was for house rental listings in that small college town. I was studying marketing and advertising at the time and I was curious as to how the advertisement was performing. I asked him a month after placing the sticker on my car how it was going and it had significantly increased the traffic on his website and drove several more calls per week from potential clients. I was impressed. Read More

Leave a reply

4 Attributes of Successful Affiliates

As an Affiliate Manager, I consult a wide array of advertisers and publishers, from multi-national firms, to the weekend affiliate warrior. It is one of my favorite parts of my career. Every affiliate I partner with and help grow their business has unique challenges they are facing—they also have unique talents to find success. I consistently get asked, “What are your best affiliates doing?”

Here are the attributes I find in the most successful:

They stay Hungry: Affiliates who consistently want to know “what else” they can do find success much sooner than those who are “content”.  These guys are the hungry ones, they’re the ones that make that extra blog post, test out one more set of keywords, and rotate that old banner for the new one. These are the ones the big companies fear the most. Read More

Leave a reply

Introducing Online Affiliate Coordinator: Jen Dicou

Marketing Background

Hi, I’m Jen Dicou (Dee-ko) and I joined the Progrexion team last month as the Online Affiliate Coordinator. The environment here is high-energy and encouraging. I look forward to expanding support for our Affiliates; I enjoy identifying client needs and presenting them with solutions. I have a very diverse background in account management, product development, sales and marketing. Most recently I was the Marketing & Sourcing Manager for a small surface design company, finding creative ways to market and build our brand with a very small budget. Before that, I was an Account Manager helping companies with their promotional product needs. I enjoy cultivating business partnerships and creating greater brand awareness.

Read More

Leave a reply

Take Your Affiliate Program To The Next Level

Albert Einstein is often paraphrased for his definition of insanity when he said that it was doing something over and over again and expecting different results. It is something that I remind myself of all the time. In life or work, there are things I do all the time where I repeat the same process and hope that things will be different for some reason the next time. By this definition, I’ve been “insane” on many occasions in my life.

The Hotswap Affiliate Program in our company is well oiled machine that provides partners and call centers a great opportunity to optimize poor credit leads, which also providing companies without call centers a chance to monetize leads over the phone that they otherwise would not be able to capitalize on. I came on as a new manager of this channel nearly a year ago and essentially tried to provide value without changing anything big, with the fear of damaging the company’s “baby”. It was no different than when your Dad lets you take his nice car out on a date. The last thing you want to do is damage that car. Read More

Leave a reply

Jack Sparrow, Steve Jobs and The Power of Being Different in Marketing

In 2003, Pirates of the Caribbean was nothing more than an attraction at Disneyland… and Michael Jackson’s house.  Pirate movies as a whole really hadn’t done well at the box office and, in general, really weren’t that popular. The most popular pirates were the baseball team in Pittsburgh. Now it seems we have a cultural fascination with swash bucklers, gold chests, and all things pirate! Arrrrrrrrgh matey! What has changed? Someone dared to be different.

Johnny Depp Dared To Be Different

When Johnny Depp originally unveiled his vision of Captain Jack Sparrow, Disney executives were shocked! They didn’t know if Jack Sparrow was some sort of drunk or freak. One Disney executive (who will remain nameless) even proclaimed “He’s ruining the film!” Oops.

Read More

Leave a reply

The Power of Marketing Surveys

As a consumer, survey’s can be quite annoying and frustrating. Some are too long and some just seem pointless. Why do companies promote and then pay you or offer incentives to take a survey? Simple. The information they get from survey’s can be an extremely powerful tool for them. You may never know the problems or concerns of your clients if you never ask.

There are a lot of people that do not take a survey seriously so when you analyze results, it is important to weed out those types and really dig into the information and feedback clients give you. The best information comes from people seeking to give you feedback on your company, service, experience or product.

Read More

Leave a reply

How to Effectively Communicate with Affiliates

An online affiliate has been in the industry for 42 years that I have personally spoken to. Yes, 42 years! I wish I was joking but this guy said he was the real deal and unfortunately I have had other similar phone conversations with potential affiliates that have just done it all. I spoke to a gentleman not too long ago that actually told me he deserved a better service than what we would give his clients that he referred. I reiterated that we provide the best service for our clients no matter how they come to us, and if they refer business to us or not. Of course we want our affiliates to have a great experience, but also to motivate them to send business, but all of our clients deserve the best service we can provide.

Read More

Leave a reply

Call Center Experience Can Help in The World of Marketing in Utah

Over the last two years I have seen a variety of jobs become available in the Marketing department of our company. To help spread the word I post a link to the position on my Facebook, Twitter and other social media pages. This usually generates a small buzz from people that I know both personally and professionally. The most common interest that I receive for these marketing positions is from our own call centers. I get at least a handful of people who are call center agents or sales coaches that ask for advice and help to make the jump over to this world from the seat they currently hold. I thought it might be helpful to share that information here. I will use the example of going from a call center to a marketing position, however, I hope that these principles help in other job changing situations.

Read More

Leave a reply