Posts by Rachel Poulos

5 Reasons to Start a PPC Campaign

Coming from an agency background I saw many businesses that had still not harnessed the power of online advertising. In this day and age where Internet access has become readily available, online advertising is more important than ever.

Pay per click or PPC is one type of online advertising that can be used by businesses large and small, as well as local and global.  There are many popular search engines that have made it easier for businesses to set up their own PPC campaigns. With PPC, a business can pay to have their ads show up in the top positions of search engines, rather than relying solely on SEO.

Below are 5 reasons to hopefully motivate you to start advertising your business through PPC.

1. Show in top positions quicker than SEO

It can take months for your business to show at the top of the page with SEO. However, with PPC you can pay to show up on the top positions of the search results page. PPC can compliment SEO by allowing your business to show up at the top of search results until your SEO campaign is optimized. Read More

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Introducing Paid Search Strategist: Rachel Poulos

Hey Guys, I’m Rachel, the new Paid Search Strategist at Progrexion Marketing. I have accumulated three years of paid search experience with several PPC agencies. Basically, I used to do display marketing, mobile marketing, and remarketing for clients; I provided a complete marketing package for my clients (except for SEO).

Marketing Background

At Utah State University, I studied Anthropology. I chose to study Anthropology because I am interested in understanding why people do the things they do. It’s fascinating to realize how much of human behavior is driven by the culture and environment they grew up in, and the norms that surround them. My education helps me to understand the behavior of searchers and what people are looking for in an advertisement and website.

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