Posts by Paige Alsup

4 Steps for a Great Social Media Strategy

Social media is a relatively cheap and easy way to reach your audience. But what you show them matters more than you think. If your content isn’t relevant and timely, it’s likely your audience will skip right over it and click on the funny cat video instead.  There are a few things you can do to make sure your audience engages with

your content:

Be Relevant

What does your business do? If you’re a fashion brand, you’re likely to post about Fashion Week, new trends, and the latest wearable tech. If you’re a credit repair brand, like us, those topics won’t resonate with your audience. Do an audit of your recent posts and figure out what your audience is engaging with the most. Once you know what your audience is interested in, it’s easy to create a social strategy surrounding that topic. Don’t forget to respond to the comments you receive on social media. Keeping the conversation going with your consumers will keep you in their minds. Read More

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Introducing Social Media Marketing Coordinator: Paige Alsup

If we went back 16 years and talked to the seven-year-old version of me, I bet she would say, “When I grow up, I want to be a vegetarian.” Now, that was because I didn’t know the difference between “vegetarian” and “Veterinarian,” but I promise I meant I wanted to be a Veterinarian. I have had a passion for animals for as long as I can remember. Some of my earliest memories are of the never-ending games of fetch I played with my childhood dog, Snickers.

I soon realized being a Veterinarian is a hard job. It is full of heartache and despair. I knew my heart wasn’t strong enough for that career path so, while in college at Weber State University, I set my sights on public relations and advertising.  Read More

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