Now that 2014 is in the books and we are a few weeks into January, what do we have to look forward to in 2015? PPC continues to grow and to get more complex. New updates, more levers to pull, more platforms, more targeting options, etc. For 2015 I am expecting to move beyond keywords and into deeper and more customized targeting and along with that will come the need for automation.
We all have a ton on our plates with busy schedules and high goals; with so many tasks demanding our attention, the need to focus on automation and into understanding who the customer is, is growing exponentially. With keyword competition becoming more expensive, what else can we be doing to grow our channel? There is feed based advertising (which I won’t go into), there’s Dynamic Targeting, and Audience Targeting that can all help expend beyond just the keyword. Read More