Posts by Matt Lloyd

Paid Search Targeting in 2015

Now that 2014 is in the books and we are a few weeks into January, what do we have to look forward to in 2015? PPC continues to grow and to get more complex. New updates, more levers to pull, more platforms, more targeting options, etc. For 2015 I am expecting to move beyond keywords and into deeper and more customized targeting and along with that will come the need for automation.ppc

We all have a ton on our plates with busy schedules and high goals; with so many tasks demanding our attention, the need to focus on automation and into understanding who the customer is, is growing exponentially. With keyword competition becoming more expensive, what else can we be doing to grow our channel? There is feed based advertising (which I won’t go into), there’s Dynamic Targeting, and Audience Targeting that can all help expend beyond just the keyword. Read More

Leave a reply

Introducing Paid Search Strategist, Matt Lloyd

My name is Matthew Lloyd, but you can call me Matt.  I am the Paid Search Strategist at Progrexion Marketing. I came from a similar industry in Ogden, Utah but I did Pay Per Click Advertising (PPC) based on eCommerce – I’ve been doing PPC for nearly 3 years now. I grew up in Kaysville, Utah and played football, soccer, baseball, and just about any other sport you can think of. I enjoy listening to eating, music, going to the gym, traveling as much as possible, playing soccer and football (co-ed soccer and flag football of course in my old age), and spending time with my great wife and our two little kids. Read More

Leave a reply