Every interaction in our life is unique to us because of the perception that we view the interaction from. What makes this very interesting is that the standpoint you perceive from can change in a split second. One minute I may be a confident person in a good mood that looks at an interaction as a positive exchange. This same interaction could happen in a moment where I am uncomfortable or exposed and be looked at as negative or frustrating. This makes everything we do unpredictable and sometimes challenging.
If predicting how our own perception of something is difficult to do and hard to grasp, why do we have a tendency of assuming how someone else will perceive us? This is something people struggle with in a work environment. Do we think about the conversations that we are going to have and try to predict how the person is going to react? I think we assume so much about what they will think of us or of what we are saying that it often times causes a loss of confidence or a lapse in judgment. Read More
In the winter of 1990 something my little brother and I were engaged in a friendly wrestling match in the soft snow of our front yard. Some time during this match, I accidentally caused his face to come in contact with the ground and instantly pop out two of his baby teeth. The tears flowed freely from my brother eyes and the noise of a screaming child brought a quick response from my parents that were just inside our home. The door flew open and my Dad asked the same universal question for any situation like this; “What happened?” Read More
Albert Einstein is often paraphrased for his definition of insanity when he said that it was doing something over and over again and expecting different results. It is something that I remind myself of all the time. In life or work, there are things I do all the time where I repeat the same process and hope that things will be different for some reason the next time. By this definition, I’ve been “insane” on many occasions in my life.
The Hotswap Affiliate Program in our company is well oiled machine that provides partners and call centers a great opportunity to optimize poor credit leads, which also providing companies without call centers a chance to monetize leads over the phone that they otherwise would not be able to capitalize on. I came on as a new manager of this channel nearly a year ago and essentially tried to provide value without changing anything big, with the fear of damaging the company’s “baby”. It was no different than when your Dad lets you take his nice car out on a date. The last thing you want to do is damage that car. Read More
Over the last two years I have seen a variety of jobs become available in the Marketing department of our company. To help spread the word I post a link to the position on my Facebook, Twitter and other social media pages. This usually generates a small buzz from people that I know both personally and professionally. The most common interest that I receive for these marketing positions is from our own call centers. I get at least a handful of people who are call center agents or sales coaches that ask for advice and help to make the jump over to this world from the seat they currently hold. I thought it might be helpful to share that information here. I will use the example of going from a call center to a marketing position, however, I hope that these principles help in other job changing situations.
It has been nearly four months since I made the transition from Lead Generation to Hot Swap. I have enjoyed the change in day to day duties, especially because Hot Swap fits better with my prior experience in the affiliate industry. Overall, I love my company, so the transition has been smooth.
One thing that has been an interesting observance from my new position is the view that people have on the impact call center agents have on the overall success of a partnership. I’ve heard multiple people say “the data is the same” or that “one group shouldn’t be doing better than the other” and other similar phrases. They believe that as long as a person answers the qualifying questions there is no difference in the quality of the transfer. Statistically speaking, this simply isn’t true.
We live in a world that is driven by information. It is almost too easy to find out any answer to any question that we have. While having a casual conversation with my Dad about a former sports star, I asked Siri the question we had about his career stats and within twenty seconds I had them at my fingertips. To us it was just part of a normal conversation that we have all the time. But the reality is that when I was a child, that information would have only been found in a book at the library. Today, I have five different devices in my home that could give me the information with minimal effort.
Over the last few years the number of consumers viewing ads on mobile devices has increased quite a bit. The marketing world has taken notice and you can see company after company popping up that specializes in mobile. Affiliate Summit seems be have one at every other booth.
The trend is easy to understand. Our mobile devices are becoming extensions of our hands and arms and nearly everyone has the access to internet that is needed to view online content through their handheld devices. As marketers, it is our job to figure out how to make this view profitable.
I attended my first trade show in November of 2008. It was AdTech in New York City. Everything about it seemed amazing. It was probably because of my own inexperience but I remember how packed the show was. The booths were lining every inch and everyone wanted to come through the exhibit hall.
In every lawn there is a layer of thatch. Thatch is the layer of dead and living materials that sit on the top of the soil. This layer is made up of dead grass, leaves, pine needles and other things that a lawn collects over a period of time. This layer can become excessive and cause problems for a healthy lawn.
Thatch - Day 2
Our company is growing like crazy. We just hit our 1000th employee earlier this week. That is a dramatic difference from a year ago when I joined the company. I thought the 600 employees we had at that time was an impressive number.
The market continues to need credit repair and the opportunities presented to us as partnerships flow in all day long. It’s a great time to be a part of this business and help thousands of people achieve their financial goals regarding their credit.