Five years ago our core marketing team was in disarray. Unbeknownst to the other members of the core team, all other team members were out looking for a new opportunity. Our work had lost meaning. We had lost vision and our strategic outlook had degraded to the point we were only looking out a few weeks or months, at best. Bottom line, we all hated our professional lives. Work was no longer fun and the results lacked the deep, down to the core, inspiration that gets you up in the morning.
What happened next was a surprise catalyst – one of the core team members came into my office and gave her notice. At the moment she told me, I couldn’t blame her and I didn’t really know what to say to her in response. It took me about 30 minutes to realize that we needed to fight to keep her onboard. Not only did we need to fight to keep her, but we need to wake up internally as a team. The notice given by 1 team member was indicative of a much deeper problem within the entire department. Read More
It’s indisputable, mobile is on the rise…and it’s rapidly happening before our eyes.
As reported by Comscore earlier this year, more time is spent on Mobile digital media than on Desktop. Mobile is consistently higher in digital time usage in the United States than Desktop.
This increase in mobile either creates a major opportunity for digital marketers to become more powerful in their marketing approach OR to fall further behind in how effectively they integrate digital marketing into their campaigns. The consumer’s use of multiple platforms (multi-platform) is also on the rise, with consumers via retail or e-commerce. Read More
This week we lost a pop culture icon, Joan Rivers. While I will be the first one to admit that I wasn’t an avid Joan Rivers fan, I think there are a lot of amazing things that Joan Rivers epitomized.
Joan Rivers carried a strong opinion. She was not afraid of sharing her opinion and, in fact, she became known for sharing it. As a Marketer, I have a strong opinion and I work with many people that share the same. We each carry our own personal beliefs and opinions, which make sense to us and ring true in our minds. It can be hard to remember that we tend to think we are always right, that our opinions are fact. In reality, the customer’s opinions is always right. I think it’s appropriate to echo what Joan Rivers said many times, “Can we talk?”.
Here are 5 things customers want to tell us, if we were to collectively talk to them right now: Read More
We had just crossed a treacherous river, 2 hours into a breathtaking hike and only 50 yards upstream from that very river that empties into the raging waves of the Pacific Ocean. A sign was posted immediately before the river crossing, a sign that stated 80+ people that had died in the currents within the area where the river meets the ocean. This particular part of the hike, the first river crossing, does not allow for much time to make a recovery in the event of a misstep. In fact, a middle-aged, athletic woman had drowned in this very spot just a few months prior. She took 1 poorly placed step, slipped into the river, and was thrust into the rip currents that lie in wait where the river meets the ocean. The beach and coastline below the river crossing are extremely deadly, especially in the wintertime. The rip currents here are quite strong and pull you in a northward direction, thrusting you into a stretch of coast far from civilization and in an area where it’s impossible to pull yourself to safety. In fact, you would have to endure 3-5 miles of being pulled northward until you would even have even an opportunity of finding a beach that would allow you to escape the ocean and rip currents.
生肖 – 2014, The year of the Horse. A horse is energetic, intelligent, and able. In Chinese culture, it is felt that someone born in the year of the horse is a person that typically likes to be in the limelight and also enjoys communication.
2014 will be about the consumer. Much like the characteristics of those born in the year of the horse, consumers of all ages want to be in the limelight and enjoy communication and 2014 will clearly put the consumer even more in control. However, before we get too far into predictions about 2014, we have to look to the past. Read More
Listen to what you are hearing around you right now. Take a good 10 seconds and take in everything you are hearing at this very moment.
Chances are, you are going to notice things that will surprise you. We don’t do this very often, but by actually stopping and telling our brains to listen; we are asking our minds to take control of your senses and to focus on the specific sense of hearing. In a world where we are inundated with hundreds and hundreds of sensations, hearing is one that we often let go on autopilot. In a world of digital distractions, listening has become the true lost art within communication.
If you are marketing effectively, then the Internet of Things has changed the way you are marketing or selling – every hour, every minute, every second of what you do should never be the same. It doesn’t matter if you are marketing in a brick and mortar store or do your business entirely on the Internet. It doesn’t matter if you aren’t even a marketer. As a consumer, the the Internet of Things has changed the way you live.
What is the Internet of Things?
An old Tao story goes like this:
One day, the farmer’s horse ran away, and all the neighbors gathered in the evening and said, ‘That’s too bad.’
He said, ‘Maybe.’ Read More
At this moment, I feel inspired, and that’s always a great feeling. I am flying back from a great industry conference, Mozcon and one of the presentations was exactly what I wanted/needed to hear. Mike Pantoliano from Distilled gave a great crash-course on Marketing Attribution. Attribution is the system of giving credit to the contribution points before a goal is achieved. In marketing, the contribution points can be marketing channels and the achievements often are sales. To illustrate this, here is an example of attribution
marketing from my own life.
Many channels typically play a role in a conversion. Measure them, understand them, and credit them!
Google’s social network, Google+, recently announced that they had reached 100 Million Users, with 50 Million users active daily. This comes from Google social executive Vic Gundotra and he defined daily as “using Google+ or it’s links from within a Google product” (yeah, a pretty liberal qualifier). That’s the plus about Google’s new social network.