Introducing Vice President of Product Management, Albert Nasser

How many believed Hannibal when he shared his plan to defeat the armies of Rome with elephants that would cross the alps? Sometimes, product management is exactly like that.  My name is Albert Lee Nasser and I enjoy discussing (or arguing depending on yourScreen Shot 2015-06-02 at 4.02.33 PM particular inclination) Black-Scholes foolishness, Black Swan brilliance, the tragedy of Queen Victoria¹s relentless, oppressive influence at Home Depot, absolutely anything, really, other than myself.  With inexpressible joy, however, I will gleefully confront you with the unassailable truth behind my cherished value proposition which is at the heart of everything I do at Progrexion.

I have spent my career building interactive web, network and wireless platforms for consumers worldwide.  I particularly enjoy leveraging mobile and network data/architecture to support personalization, radical (sad but true..) notions of consumer choice and novel use of profiles. Read More

Leave a reply

Treat Your Best Customers, Best

shutterstock_100263224

 

Businesses get built on “more”. More customers, more sales, more employees, more cash. More market share, more dividends, and more bonuses. Show a boss a chart with a sales line, and she will ask for more. This is not a bad thing on its own. The struggle is that as business leaders in search for more customers we are prone to ignore the relationships we have with our current customers. We give our new customer a hat for signing up, but ignore the customer who has been with us the last five years.

What if you did the opposite? Read More

Leave a reply

Project: Happiness

shutterstock_115871620Recently our team listened to a TED Talk by Dan Gilbert about Happiness. This has provoked me to think a lot about my happiness in the work place as well as my happiness at home and in my personal life. We were asked the question, what is your ideal happiness? Our team came up with some pretty great answers and while I still stand by my original answer, I have thought about this a lot in the last few weeks and have tweaked my answer a bit so I can be happy more often. I want to achieve that attainable ideal happiness on a regular basis! Read More

Leave a reply

Introducing Website and UX Manager, Matthew Wolstoncroft

My name is Matthew Wolstoncroft and I am pleased to introduce myself as the newest Website and UX Manager at Progrexion. I’m quickly approaching three months with the company and as I settle in to my new role I couldn’t be more excited for the opportunity to work along side so many talented individuals. NRG

I grew up in the suburbs of Cincinnati, Ohio and studied Computer Science at The Ohio State University. I moved to Salt Lake City in the summer of 2013 and I must say I absolutely love it here. I am constantly caught off guard by the overwhelming beauty of this place and incredible access to outdoor recreation. Read More

Leave a reply

How to stay relevant in your marketing channel

“Our industry does not respect tradition – it only respects innovation.” – Satya Nadella, CEO of Microsoft

I’m a huge fan of Microsoft. Lame right? Like, really, is that even a thing? Probably not. But it is for me. Everything about the company rings true, from their mission statement to their consistency with innovation. And they shutterstock_202374871are also behind the company that brought us the Chief.

But what I love most about them is how they have remained relevant after 40 years. Sure, they aren’t as dominant as Apple, but with recent resurgency within the company, they will remain competitive. Read More

Leave a reply