A young boy was walking home from practice. He carries his bat in one hand and a ball in the other. Tossing the ball into the air, he grips the bat and swings with all his might, only to miss. Undeterred, he scoops the ball up, regains his form, and tries once more without success. As he nears my vantage point, I can hear him make a low exclamation of “wow!” after each miss.
He continues to toss, swing, and miss and each time exclaims “Wow.” Finally after 27 tosses and failures to hit, he exclaims, “Wow, what a pitcher!” Read More
In the winter of 1990 something my little brother and I were engaged in a friendly wrestling match in the soft snow of our front yard. Some time during this match, I accidentally caused his face to come in contact with the ground and instantly pop out two of his baby teeth. The tears flowed freely from my brother eyes and the noise of a screaming child brought a quick response from my parents that were just inside our home. The door flew open and my Dad asked the same universal question for any situation like this; “What happened?” Read More
The Marlins are not in the World Series this year. So why was a guy sitting right behind home plate during the first game of the series wearing a Marlins jersey? He sure made a splash on social media last night during game one of the series. You couldn’t help but notice the guy in the bright orange in a crowd of royal blue any time a player stepped up to the plate. After some research, it sounds like the man is Laurence Leavy who is a loyal Marlins season ticket holder and is a huge sports fan. He simply said that he wears Marlins gear everywhere he goes. He just loves being a part of any sporting event and sports play a big role in his life. So why are people talking about it and making it such a big deal? Read More
It’s indisputable, mobile is on the rise…and it’s rapidly happening before our eyes.
As reported by Comscore earlier this year, more time is spent on Mobile digital media than on Desktop. Mobile is consistently higher in digital time usage in the United States than Desktop.
This increase in mobile either creates a major opportunity for digital marketers to become more powerful in their marketing approach OR to fall further behind in how effectively they integrate digital marketing into their campaigns. The consumer’s use of multiple platforms (multi-platform) is also on the rise, with consumers via retail or e-commerce. Read More
The story of Who Moved My Cheese? Tells the story of Hem and Haw and their reaction to changes. The story goes that these two live in an area where cheese appears each morning for the day. They both begin to set routines and lives around the cheese appearing. One day, they go to get their cheese only to find the area empty. Hem then exclaims, “Who moved my cheese?” Hem and Haw were relying on the cheese being consistent. Now that it is gone, they were both left unprepared. And hungry. A few days go by and they both keep returning to the same location hoping for the cheese to be returned, only to be let down. Haw finally concludes that they must leave their area and look for new cheese. Hem is dead set on remaining there until the cheese returns. Hem is comforted by his current routine and scared of the unknown. As Haw journey’s into the unknown, he leaves behind a phrase on the wall:
“If You Do Not Change, You Can Become Extinct” Read More