Introducing Social Media Marketing Coordinator: Paige Alsup

If we went back 16 years and talked to the seven-year-old version of me, I bet she would say, “When I grow up, I want to be a vegetarian.” Now, that was because I didn’t know the difference between “vegetarian” and “Veterinarian,” but I promise I meant I wanted to be a Veterinarian. I have had a passion for animals for as long as I can remember. Some of my earliest memories are of the never-ending games of fetch I played with my childhood dog, Snickers.

I soon realized being a Veterinarian is a hard job. It is full of heartache and despair. I knew my heart wasn’t strong enough for that career path so, while in college at Weber State University, I set my sights on public relations and advertising.  Read More

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Introducing Paid Search Strategist: Rachel Poulos

Hey Guys, I’m Rachel, the new Paid Search Strategist at Progrexion Marketing. I have accumulated three years of paid search experience with several PPC agencies. Basically, I used to do display marketing, mobile marketing, and remarketing for clients; I provided a complete marketing package for my clients (except for SEO).

Marketing Background

At Utah State University, I studied Anthropology. I chose to study Anthropology because I am interested in understanding why people do the things they do. It’s fascinating to realize how much of human behavior is driven by the culture and environment they grew up in, and the norms that surround them. My education helps me to understand the behavior of searchers and what people are looking for in an advertisement and website.

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Introducing Online Affiliate Coordinator: Jen Dicou

Marketing Background

Hi, I’m Jen Dicou (Dee-ko) and I joined the Progrexion team last month as the Online Affiliate Coordinator. The environment here is high-energy and encouraging. I look forward to expanding support for our Affiliates; I enjoy identifying client needs and presenting them with solutions. I have a very diverse background in account management, product development, sales and marketing. Most recently I was the Marketing & Sourcing Manager for a small surface design company, finding creative ways to market and build our brand with a very small budget. Before that, I was an Account Manager helping companies with their promotional product needs. I enjoy cultivating business partnerships and creating greater brand awareness.

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Tracking Stuff Is Good

Greetings fine peoples of the Internets. Brevity is the key to this post. So here we go. Tracking stuff is good…no duh, right? Everyone knows that. The same way everyone knows oranges taste good (and yes, Ms. Benes, they’re delicious). It’s just a basic assumption. It’s what we do. We track things. Tracking stuff is important. No but seriously, tracking stuff is important.

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