Content Distribution, in this instance, it is the delivery of content using the Internet to bypasses conventional physical distribution methods, and is typically applied to freestanding products, such as downloadable content.
Establishing KPI’s For Your Brand
KPI = Key Performance Indicators
Some brands’ social media strategy will live in the upper-funnel (such as the finance industry, auto-industry), while other brands will live in the lower
phase of the funnel (desire, action) (retail is a perfect example). All four areas of these areas are important and necessary aspects of the sales funnel. Define where it will be the most beneficial for your brand’s social strategy to live and rock that area. For future success, as marketers, you must create successful campaigns that grow the business by increasing awareness and interests in your products or service. In every campaign, define your key metrics to focus on and ask yourself: What I am hoping to achieve? This will be different for every brand, department and team member.
My name is Matthew Lloyd, but you can call me Matt. I am the Paid Search Strategist at Progrexion Marketing. I came from a similar industry in Ogden, Utah but I did Pay Per Click Advertising (PPC) based on eCommerce – I’ve been doing PPC for nearly 3 years now. I grew up in Kaysville, Utah and played football, soccer, baseball, and just about any other sport you can think of. I enjoy listening to eating, music, going to the gym, traveling as much as possible, playing soccer and football (co-ed soccer and flag football of course in my old age), and spending time with my great wife and our two little kids. Read More
Over a year ago, I was managing one person. Today, I manage a team of five. Needless to say, this year has been one of change and growth. I’ve seen a drastic change in how I spend my workday. I no longer spend time running reports, troubleshooting technical bugs, coordinating tasks with software engineers, talking with partners, and negotiating contracts.
My days have evolved into consulting, discussing, and planning. Some people call it “high-level” or “strategic” — I like to think of it as more talking and less doing. My natural tendency leans towards doing and accomplishing tasks, so needless to say, this has been a big transition for me. I’ve had to let go of duties that I love and built my career on. I have been surprised by the love I have found in my new role. It has given me the chance to learn and discover every day. Here is what I have learned this year about managing a successful team: Read More