The Importance of Usability Testing

You can ask the right questions, and get the right answers, but often what a website user says and what they actually do are two different things. The only way to get the real answers is to see them for yourself. Usability testing is becoming more common when launching new websites, redesigns, or mobile apps, and getting those answers early in the process can be critical to the success and performance of your website or application. Read More

Leave a reply

Marketing Predictions for 2014

生肖 – 2014, The year of the Horse. A horse is energetic, intelligent, and able. In Chinese culture, it is felt that someone born in the year of the horse is a person that typically likes to be in the limelight and also enjoys communication.

2014 will be about the consumer. Much like the characteristics of those born in the year of the horse, consumers of all ages want to be in the limelight and enjoy communication and 2014 will clearly put the consumer even more in control. However, before we get too far into predictions about 2014, we have to look to the past. Read More

Leave a reply

Introducing Direct Response Coordinator, Jon Edwards

I’m Jon Edwards, not to be confused with the former Vice Presidential candidate, and I’m the new Direct Response Coordinator here at Progrexion. I have officially been with Progrexion a whopping one whole week now! I came straight here from Utah State University, I mean quite literally—I started here during finals week. So now I can officially say that I graduated from USU with a degree in Marketing. Read More

Leave a reply

Introducing Monetization Manager, Bradford Davis

Alright Team, it’s me, Bradford Davis. I have been hired as the Monetization Manager at Progrexion and I am lovin’ it.  I come from a background of lead gen in the education space, as well as insurance and employee benefits.

A little bit about me: I love spending time with my wife and daughter. What else? Real Salt Lake. Not a soccer fan?  I wasn’t either until a few years ago. Just give it a chance, alright? Aside from RSL, I am a lacrosse fanatic — I played in high school and currently play on a club team, and I also write for Utah Lacrosse News. Lastly, I love gaming. Halo is my game of choice. I also like to think that I am an avid hiker… have I been on a hike in the past 1 to 5 years? No. Read More

Leave a reply

Introducing Hot Swap Coordinator, Robert Olson

Hi everyone. My name is Robert Olson. I am the new Hot Swap coordinator at Progrexion. I have been at Progrexion marketing for the long time of about 42 days (but who’s counting?).  I came from a smaller business that focused on individual marketing campaigns, PR, and auctions. So I have a pretty diverse background that mainly was focused on marketing, sales, and customer service.  I also moonlight as a professional auctioneer (yes that kind of auctioneer) and do corporate events and benefit galas for schools, corporations, and nonprofit organizations. In my free time I enjoy spending time with my family, sports, listening to music, playing games, and watching and singing Seven Brides for Seven Brothers (The greatest movie of all time). Read More

Leave a reply

Introducing Our New Digital Display Coordinator

Hey guys, I’m Ali and I am the new Digital Media Coordinator here at Progrexion. I have a zest for life (some may call it spazzy-ness) and for all things design – interior, graphic, modern, mid-century, etc; novelty foods – anything miniature, themed, has sprinkles, you get the idea. Oh and I hate oranges; the smell, taste look, everything about them. I want to see the world; not just some of it, but all of it. Traveling is somewhat of an addiction, you could say. That and projects — I have to have a new project going on at my house or I’m think of the next big thing I can create. Read More

Leave a reply

Desktop Publishing, Disney, and a Children’s Book

As I mention in my last blog post I am currently working on creating a children’s book called Jack and the Loose Tooth. Jack wakes up one morning and notices he has a loose tooth. What is he to do? Jack wants the tooth to come out since he learned about the tooth fairy and is willing to do whatever it takes to get it out. Or so he thought. As I was writing, illustrating, and creating a physical and digital book the word desktop publishing came up.

Read More

Leave a reply

Content is King for an Integrated Marketing Campaign

It’s a simple idea. Nothing new. Pretty old concept actually. What was cool yesterday is not cool today. In the words of Don Cheadle’s character from Ocean’s 13, “You don’t run the same gag twice, you run the next gag”. True, there are the rare lasting exceptions that will forever be cool (i.e. Neil Young and Converse All Stars) as well as the odd pariahs that refuse to die (internet cats apparently have 9 lives), but those are certainly the exception – not the rule. The rule is that content is king for consumers. Regardless of your campaign, your medium, your audience, or your service/product, you must constantly be in the mode of creating to avoid stagnation and message fatigue. So, with that in mind I’d like to introduce you to the newest member of our CreditRepair.com YouTube channel: The Credit Repair “Holiday Credit” video – featuring our very own Russell Jensen…and his moustache.

Read More

Leave a reply

How to Effectively Communicate with Affiliates

An online affiliate has been in the industry for 42 years that I have personally spoken to. Yes, 42 years! I wish I was joking but this guy said he was the real deal and unfortunately I have had other similar phone conversations with potential affiliates that have just done it all. I spoke to a gentleman not too long ago that actually told me he deserved a better service than what we would give his clients that he referred. I reiterated that we provide the best service for our clients no matter how they come to us, and if they refer business to us or not. Of course we want our affiliates to have a great experience, but also to motivate them to send business, but all of our clients deserve the best service we can provide.

Read More

Leave a reply

10 Rules to Boost Your Creative Design Genius

From one creative to another I challenge you to become a better designer and thinker. To improve yourself I suggest you start first by comparing yourself with the world’s laziest employee, George Costanza. As pitiful as his behavior and work ethic were, Constanza’s coined Rules for Working has a lot of insight that creatives and designers can apply to their work (or what not to).

Read More

Leave a reply