Every Department in Your Organization Affects Natural Search Rankings


Every company has a unique structure and it is important that all the different channels/departments communicate with each other about the overall appearance of their website in search engines. Make sure your SEO team is integrated with each department. Read More

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Can a Marketing Firm Make a Difference?

Sisyphus had a pretty good thing going, being king and all. As a bit of a smarty pants who everyone seemed to want to be around, he founded Corinth and begun his rule that would extend for generations. He was also as crafty as they came. Despite not owning a single Hallow, he was able to outsmart Death by locking the all-time-trickster in the closet.

(I am no expert in tourism marketing, but I am confident P.T. Barnum could have made a mint selling out of that attraction.)

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How the New TCPA Regulations Impact Remarketing

On October 16th, 2013, the FCC put new regulations in place under the Telephone Consumer Protection Act (TCPA). Essentially, the new regulations state that prior express written consent will be required for all autodialed, and/or pre-recorded calls, texts sent, made to cell phones, and pre-recorded calls made to residential land lines for marketing purposes.  If you are not in compliance, the TCPA provides either actual damages or statutory damages ranging from $500.00 to $1,500.00 per unsolicited call/message.  Most insurance companies won’t cover these types of fines, and money like that can bankrupt even the most stable business.  TCPA compliance is a big deal.

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Call Center Experience Can Help in The World of Marketing in Utah

Over the last two years I have seen a variety of jobs become available in the Marketing department of our company. To help spread the word I post a link to the position on my Facebook, Twitter and other social media pages. This usually generates a small buzz from people that I know both personally and professionally. The most common interest that I receive for these marketing positions is from our own call centers. I get at least a handful of people who are call center agents or sales coaches that ask for advice and help to make the jump over to this world from the seat they currently hold. I thought it might be helpful to share that information here. I will use the example of going from a call center to a marketing position, however, I hope that these principles help in other job changing situations.

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How to Get Creative With Data Mining

Moving day! Friday at 5pm our Facilities department started moving the entire marketing department from the second floor down to the first. Today has been the first day in our new digs. It’s very different. It’s an open configuration. With convertible desks, we have the option to stand or sit. Also, one of our development teams is sitting with us. It’s fun to now be with the entire marketing team. It encourages the creative juices to flow. All in all, it’s a big change.

One of the potential pitfalls in the analytics world is getting bogged down with requests and reporting. It’s easy to become a reporting monkey. Once in that role, it’s hard to get out of it. But it is possible. Read More

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