I am a huge TED.com fan. I love what they do. I love the speakers they invite. I loved when JJ Abrams came on and attempted to explain the basic structure of a polypeptide. But, more than anything, I love WHY TED does what they do; and the reason is simple: “Ideas Worth Spreading”. I share that belief, and I watched an amazing talk recently that reminded me why great ideas are worth spreading. I had seen this talk several times before, but this last time I watched from the perspective of a marketer, specifically a TV and radio advertiser, and something changed for me. The presenter of this particular talk, Simon Sinek, proposes that we are not inspired so much by “what” or “how” organizations and people do things, but instead, WHY organizations and people do things.

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