World Wide Web Consortium (W3C) defines “Web standard” as an Open Web Platform to promote consensus, fairness, public accountability, and quality of web technology. These standards allow developers and designers to create “One Web” that is available on any device even when each devices’ platform continues to evolve. Lead contributors of the consortium also state that HTML5 will be the cornerstone for the new web standard.
Link building is far from a packaged solution. No one in their right mind would ever sell, or market a “one size fits all” link building scheme (Pro tip – if someone is selling you such a service, just move along). This is especially true when moving from a small scale company to a large business. As your business grows, your tactics will likely change. It’s not because certain link practices aren’t valuable for all sizes, but rather resources become more available and your options are more open. As I’ve worked with the small and big, I’ve found my tactics changing to meet the needs of each.
As an affiliate manager, I appreciate the people that do their research on our affiliate program as well as other programs. People want the best product and service and the only way to make that happen is to do explore all possible companies, brands and products. I like telling people about our affiliate program and I enjoy even more when telling them what makes us different from other affiliate programs.
I recently bought some shoes online. Since summer is here, I have been looking for some new summer kicks. I searched online for some shoes that I was interested in and I shopped around a few sites looking for the best price. I went with a 20% off coupon on one site, selected my shoes and my checkout was seamless. You’d think as a consumer once you make your purchase online that all you need to do is wait for your product to ship. Not so. Since my purchase, I’ve seen ads for that online retailer EVERYWHERE – following me as I browse the Internet. This phenomenon is called online retargeting.
While on a quick 36 hour trip to Boston for UXPA, I found myself sitting in the sub-zero Conference Center violently nodding in agreement as Jared M. Spool enlightened me on “Experience Rot.” I’ve known the problem, but never the term; Experience Rot are all those unnecessary features, tools, and added complexity on a website killing the experience for your users.
As we build and optimize websites I think we start with good intentions; trying to innovate, creatively design, and engage our users in a noteworthy experience, but as more features and content appear, the higher chance a user is to become frustrated and void of the experience they’re actually searching for.
As a general example: You release version 1 of a website, tool, or feature; it’s clean, simple, and contains only the necessities. Then you go back – adding features, pages, content, and [sometimes] junk with each new release. Before you know it, 50 new features have been added but only 3 of them add value to the user experience, the rest are damaging it.
Building a Winning UX: Jared Spool. UXPA Boston 2013
Jared Spool’s advice to avoid Experience Rot: Read More