Learn from the Bricks (& Mortar)

I spend a lot of time thinking about websites. I focus on what works, what doesn’t’, and why. I look at numbers, ask people about their feelings, and at the end of it all…make decisions. A couple weeks ago, I was asked to go speak to a group of students at Salt Lake Community College, and explain some of those thoughts. It made me organize a few thoughts, and I thought I would share them with the interwebs, as well.

When I first started thinking about usability, I was kind of at a loss. My only opinions were those of “like” and “don’t like.” I was thinking more about how things looked, not how they worked. I realized that, to actually make a site better, I needed to change my thinking. I started with something that I had more experience with: brick and mortar stores. I looked at them to find some inspiration. It helped.

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The Internet of Things has changed marketing and sales forever

If you are marketing effectively, then the Internet of Things has changed the way you are marketing or selling – every hour, every minute, every second of what you do should never be the same. It doesn’t matter if you are marketing in a brick and mortar store or do your business entirely on the Internet. It doesn’t matter if you aren’t even a marketer. As a consumer, the the Internet of Things has changed the way you live.

What is the Internet of Things?

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