The Art of Creation

Our culture is inundated with art of all different forms for both commercial and entertainment use. Most of us love talking about movies, bands, artists, photographers, animators, commercials, etc. So let’s talk. Some of the creative work happening right now is incredibly well crafted and polished. And some is clumsily manufactured; sloppily relying on gimmicks and base appeal. Regardless of the quality and caliber of the art, we sift through masses of creative work daily. And while our discussions frequently revolve around the personal likes and dislikes of that finished work, rarely do we discuss how that work was made or the effort and skill required produce it. What lens was used in a particular shot from our favorite movie? What chord progression was used in a song we love? How did an art director arrive at a particular design? As marketers, we frequently use commercial art to strike up a conversation with our customers about our own work. Consequently, it is critical that we develop and utilize our own creative process, because without the right creative work to initiate those conversations, we might as well talk to the mirror.

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Little Changes Make All the Difference

I was talking with a partner and working with them on the way that we could increase our conversion percentage 2%.   I was trying to convince them of what a huge deal this should be to them.

I guess to most people 2% is pretty trivial, if they have to pay $1.02 for something that used to only cost $1.00 – then that’s just part of life – but I think of this as a small part that needs some serious attention, because a lot of little changes can take you from average to exceptional.   Let me give you some examples: Read More

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SXSW Interactive 2013 Argues a Formula for Successful Social Media

This time of year there is a huge amount of buzz on Twitter and Facebook about what is revealed and shared at SXSWi. A small group of us from the Progrexion Marketing team hit up South by Southwest Interactive conference this past week in Texas. There, we were introduced to some of the biggest influencers of interactivity and technology.

From Shaq’s favorite app in Speakerfy, which allows you to sync multiple devices’ speakers, to the privatization of space exploration with CEO of SpaceX, Elon Musk. Back on earth, in Austin, there was a common theme at SXSWi on how to better use social media or even if social media is worth using at all.

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Enhanced Campaigns – the Pros, Cons and Opinions

I’m currently at the front lines at SMX West, hearing the latest strategies for all things digital marketing. As is always the case with online marketing, there are a myriad of industry changes, announcements, updates, or the latest best practices that you’d expect to get at a conference. Sometimes, however, it’s just a chance for everyone to collectively complain about changes the search engines implement.

In the Paid Search world, the focus point of controversy centered on the newly announced Enhanced Campaigns. When I first heard about these campaigns, the reactions from the industry were predominately negative, but opinions seem to be swaying with time and an increased understanding. In a few of the sessions I’ve attended, there were opportunities for Google to give their arguments for the change, for experts to give their pros and cons, and for the everyday user of Adwords to express their opinions and frustrations.

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5 Relationship Tips that Apply to Affiliate Marketing

We all work hard to maintain our personal relationships – with friends, family and significant others – but when it comes to managing an affiliate program, we sometimes take business relationships for granted. We get so caught up in metrics, optimization, recruiting, maintenance, etc., that we sometimes forget affiliate marketing involves two parties who are equally trying to find success.  There are real people behind emails and conference calls – without them, there is no affiliate program.

Here are 5 quick relationship tips that apply to both personal and business:

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5 Last Minute Tips for SXSW

This is the third year I’ve been fortunate enough to visit SXSW with the creative team here at Progrexion. Every year I get tiny peeks at new technology heading our way, and the possibilities of using that new technology to further reach out to our customers through better online marketing – from social, UX, or mobile applications. You name it; SXSW will help us determine how our jobs will be done in the next 5 to 10 years. It starts Thursday, are you ready?

I put together a quick list of 5 tips for newbies and veterans that may help you get the most out of this year’s SXSW.

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6 Steps to Grow Your Online Presence

Last summer I purchased my first home and along with the home came a garden. Before all of my boxes were unpacked, I had purchased and planted a garden. Mid-June is a little late in the year to plant, so I had to go with the mature plant varieties I could find. As my garden grew, I found some of my plants did great; pumpkin, butternut, tomatoes, herbs, onions while other varieties struggled. The broccoli never turned out, the watermelon never grew larger than a golf ball, my cucumbers were bitter and misshaped, and the cilantro flowered. I have since learned that most of what went wrong was due to my over watering, under watering, the heat stress from the summer sun, and my lack of experience/knowledge in gardening.

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