How to Set Goals

“A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals”
-Larry Bird

How are your resolutions coming along? Now almost 3 months into the New Year, have you slacked off or completely forgotten about them? One of my goals this year was to get in shape & save more money. Luckily I have a vacation coming up that is helping me remember to stay in shape. And luckily my husband helps keep me in check on the ‘saving money’ goal. But why do we set New Year’s Resolutions in the first place? I know that none of us set goals with the intention to break them, but more often than not, this is what ends up happening. So why do we do this? For me, I feel like a New Year means I can be a new person, or an improved person & my goals/resolutions reflect that. So why are they so hard to keep? We’re not thinking about it constantly. On average it takes 28 days to make a habit. So if you make it from January 1-28th with your resolutions you’ll probably be in good shape. But sometimes the best way to improve ALL YEAR LONG is to constantly remind yourself of those goals you’ve set & the reason behind why you set those goals.

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Content Marketing Storm of 2013

Baton down the hatches and prepare for a whirlwind of blog posts, blog posts, and more blog posts, with a chance of infographics and visually stimulating media. I recently read a SlideShare post that starts out saying: “. . . the single biggest threat to content marketing is content marketing”.

As the demand for content grows, so does the demand for people who can create content. As we all race to make more content, we are stretching our talent thin. The added pressure on SEO agencies and writers will force them to outsource to keep up with demand. The result of this is a lot of thin and watered down content across the internet. Rand Friskin of SEOMOZ spells out this scenario nicely in this video.

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Testimonials. Are They Worth It?

I’ve been in the interviews, I’ve listened to the calls, and I’ve read the emails… Our members believe we can help them… and so do I.

We are marketers – we sing our own praise. Go to our sites, call our centers, listen to our ads, or read our material; we’ll tell you how great we are, and as a potential customer, that is exactly what you were expecting. Customers know and expect to be persuaded, but what pushes them from undecided into a paying client may often come down to that 3rd party word-of-mouth.

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Responsibility

My husband and I just recently got a puppy and it definitely comes along with a lot of responsibility. There are a lot of things in life that come with great responsibility and sometimes that is seen as a burden instead of an opportunity. I could think of the bad sides to having a dog and even more so with a new puppy with all the training and effort that comes with that, however there are so many good things that come with it as well. I like to look on the bright side of things and realize the worst is only a small portion of it and the love and excitement from my puppy, Lucy, makes it all worth it.

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Facebook 101: Five Facebook Tips for Small Businesses

Progrexion, released five tips today for businesses setting up Facebook fan pages. The following tips will help businesses market to their existing clients and reach out to new clients.

1. Setting Up Your Page

The first two things fans are likely to see when they visit your page are your Cover Photo and Profile Picture. A company logo generally works best for the Profile Picture. If that’s not an option, be sure to create a design that blends well with your Cover Photo. Above all, quality is key. The width and height of the Profile Picture should be 180 by 180 pixels, and 851 by 315 pixels for the Cover Photo. The most important thing to do when setting up your page is to be thorough and fill it out as completely as possible. Do not leave anything blank if you can help it.

2. Let ‘Em Know You’re There

Ask yourself this question: “Am I more likely to seek out a brand on my own or become a fan of a brand that makes a visible effort to present itself to me?” Actively recruiting fans, rather than waiting for them to come to you, ensures you are continually growing your fan base. There are a number of ways to recruit fans, including: Page Post Ads, Sponsored Stories, Targeted Ads and Page Post “Like” Ads. Familiarizing yourself with the variety of advertising options available will help you reach the widest possible audience.

3. Define Your Audience

When defining your audience there are a few considerations to keep in mind, such as: location, age and precise interests. Keep all these factors in mind when setting up your Targeted Post.

4. Content That Works

At the end of the day it all comes down to content. When contemplating content, you should think of how you can engage, educate and entertain your fans. Variety rules. A combination of images, videos, polls and news stories will keep your page interesting and informative. Ultimately, it’s less about what form your content takes, and more about what it conveys. People want to know that you are interested in them, that you are involved in the community, and that you care about building long lasting relationships.

5. Scheduling Content

You’re busy. We get it. Luckily, scheduling content is easy.  To schedule a post for Valentine’s Day, for example, simply type your message in the “Status” field and select the time you want the post to go live by clicking on the clock icon. This allows you to reach your fans at those important moments, without ever skipping a beat.

To view a slide show of the above tips visit the Progrexion SlideShare account.

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The Power of Personalization

I love a well-crafted marketing message, combining great design, clever writing, and just the right amount of sales pressure.  Despite my love, there is often a problem with this type of message; it doesn’t necessarily sell.

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What’s Your Data Trail?

There are a few things that I have been thinking about lately:

  • The 2.5 quintillion bytes of data that are created everyday
  • Fraud, identity theft, hackers, viruses, other not fun things
  • Intent
  • Relevance

I am sitting here in the office, typing this blog—the author of a small amount of the 2.5 quintillion bytes of data that will be created today. The immense volume of data created every day is awesome and frightening. To a certain degree, we have all reached the status of celebrity: everything we do and say can be recorded and used for us or against us. However, not all of us lead interesting enough lives to have our every movement blasted all over television, internet, and social media. But still, teams of analysts are analyzing what is happening—usually at an aggregate level. Then algorithms are built to impact us on an individual level. Feeling paranoid yet? If not, look at all of the points of contact in your life that are recorded: Read More

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Introduction: Carrie Sorensen

Hi.  Carrie Sorensen here!  I am the new Display Manger and have loved the last 4 months I’ve been with Progrexion.  I bring with me a somewhat unique background; 2 years at a buying group and marketing company focused in wholesale distribution, just under 2 years at a traditional advertising agency, and 18 months at an interactive and lead generation shop.  I am thrilled to be a part of the Progrexion marketing team and learn and contribute to an already great company.

While studying at the University of Utah I became fascinated with human behavior and interaction.  That fascination has now translated to the interaction of consumers to a brand.  Why do we as consumers do what we do?  Why do we buy something when we buy it?  What messages do we believe?  One step further, how does my interaction online with brands and other people affect the way I view the world around me, brands, and myself?  The discovery of answers to questions like these is the basis of what us, as marketers strive to answer.

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