Is Mobile Working?

Over the last few years the number of consumers viewing ads on mobile devices has increased quite a bit. The marketing world has taken notice and you can see company after company popping up that specializes in mobile. Affiliate Summit seems be have one at every other booth.

The trend is easy to understand. Our mobile devices are becoming extensions of our hands and arms and nearly everyone has the access to internet that is needed to view online content through their handheld devices. As marketers, it is our job to figure out how to make this view profitable.

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The Power of Playbooks

There was a time a few years ago where our marketing team was overachieving all of our goals but we were left uninspired.  It was an interesting juxtaposition to be in; to be successful but not feel successful.  Our conversations were routine, our strategies were safe and boring, but the numbers were showing we were doing the right things.

As several team members were discussing this openly, it became clear that one of the root causes of this condition was our incessant focus on the end result over anything else.  All our conversations, weekly meetings, and emails all focused on the numbers.   Although important and were guiding us to achieve our goals, how exciting and uplifting is it to talk about a number 365 days of the year?  Not very.  In fact, we had focused and discussed numbers for so long and so often, it had damped the very creativeness that had made us such a successful team.

One of the solutions we implemented (besides bringing in food often, adding a foosball table to our area, having a quarterly adventure outside the office and the formation of the “Adventurous Eating Club”…all interesting blog posts in their own right) was the creation and publication of our marketing “Playbook”.

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5 Stars

There are two things that I love in life. One is good food and the other is traveling. Over the last couple of years, my quest for these things has become wildly more efficient and successful. The reason for this is the invention of review sites or websites dedicated to consumer reviews and ratings of restaurants, hotels, attractions, and things to do.

I just used tripadvisor to plan a trip to Thailand.  I was traveling with 13 people during the busiest season of the year, and needed to make sure that we made the most of our time there. In my opinion, tripadvisor is the best thing that ever happened when it comes to planning a unique trip on a limited budget.  You can search hotels based on location, price and format. You can read specific reviews from other travelers.  You can search for local attractions or things to do in certain areas. You can read what others enjoyed doing and seeing in that city or country.

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5 Tips for Using LinkedIn Effectively

As a business development guy, I have found that LinkedIn is one of the most meaningful and efficient social networking platforms on the Internet. It is a site that allows you multiple benefits that include: A way to broadcast your personal resume and experience, network with others from a variety of different companies and industries, build your company brand, and use it as a resource to help source new partnerships. Since I have begun actively using LinkedIn, I have found that it has given me not only a way to build my business connections, but tools to help grow my book of new business.

Given that Linkedin is a fairly new platform and a tool that I think is underutilized, I thought I would offer 5 tips on how I have found to use LinkedIn effectively.

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Being Grateful

I had the blues because I had no shoes… Until upon the street, I met a man who had no feet. – Author unknown

I am grateful. At least, I’m trying to be more grateful — grateful for my family, my home, my food, my shoes, my job, my co-workers, the weather, my trials, my heartaches, challenges and my dog.

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Don’t Be That Guy.

jar•gon (noun) \ˈjärgən\

Language that is characterized by uncommon or pretentious vocabulary and convoluted syntax and is often vague in meaning.

How many times have you sat in a meeting and been frustrated by “that” guy? You know the one. The person that tells the group “let’s take this offline,” and we’ll “circle back later” and that he’s going to come around and “pepper” us with questions. Don’t be that guy. No one likes that guy. We all know he doesn’t actually know what he’s talking about. He just likes talking.

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Maybe…

An old Tao story goes like this:

One day, the farmer’s horse ran away, and all the neighbors gathered in the evening and said, ‘That’s too bad.’

He said, ‘Maybe.’ Read More

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