Let Them Be Lazy

“Design that does not serve people, does not serve business” – Jeffery Zeldman

I walked away from the “An Event Apart” conference in Boston with a bigger picture of website design and content. There is of course a long way for me to go – but I caught on to a big theme which can be summed up in two words: “Content First.”

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Inbound Marketing Without a Passion

Are you an inbound marketer, SEO, content strategist or other form of an online marketer? And do you work in an industry that has no relevance to your personal interests? Welcome to life as a marketing professional. But don’t let your lack of interest hinder your effectiveness as a professional!

There are many people around you who are passionate about your industry and they want their opinions heard. You are the person who is going facilitate the voices of your customers and colleagues!

Image source: SEOmoz.org http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries

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Big Data

The statistics community is abuzz with “Big Data.” Big Data is the new term for the huge amounts of data that companies collect: from everything you do on their website to every purchase you make to everything you say in a phone call. This can literally amount to millions of rows of data a day for companies. The problem then becomes: how do you analyze all of this data?

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It’s Understandable

Our company is growing like crazy. We just hit our 1000th employee earlier this week. That is a dramatic difference from a year ago when I joined the company. I thought the 600 employees we had at that time was an impressive number.

The market continues to need credit repair and the opportunities presented to us as partnerships flow in all day long. It’s a great time to be a part of this business and help thousands of people achieve their financial goals regarding their credit.

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A Positive Attitude Effects Everything

Is the cup half empty or half full? How do you see it?

All of us have stuff that happens to us that makes us look at our situation in a negative or positive way.

I’ve always termed myself as a “realist.” I feel I’m realistic about my situations and about my future. My husband on the other hand is 100% an optimist. I’ve always said, “Hope for the best but, expect the worst.” My husband has always said, “Expect the best.” Can you see why I love him so much? He’s incredible. He always sees the glass half full and half empty isn’t even an option to him.

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Office Pet Peeves – Are You an Offender?

Who doesn’t have pet peeves, especially when it comes to work? Let’s face it, we spend most of our lives surrounded by our co-workers and have to tolerate little annoyances that we think about but do not say. In fact, after all my research and surveys, most people have the same common issues at work. Don’t worry, I’ve got you covered – I thought it would be fun to air it all out! Put yourselves in check and have a laugh.

Here we go – the most common office pet peeves:

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Motivation

“Don’t be upset by the results you didn’t get with the work you didn’t do”
Jen Comas Keck

For the Financial Services department, we have over 11,000 affiliates enrolled but we don’t see a lot of sales from these individuals. We have been trying to figure out how to get more sales from this group for years. The problem? Motivation. I can categorize these 11,000 affiliates into just two buckets; motivated by money, and motivated by getting their clients’ credit fixed. After speaking on the phone with a new affiliate I know exactly what their motivation is for becoming an affiliate and I try to use that to my advantage as an affiliate manager.

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