I was initially a bit apprehensive when first asked to submit a piece for our marketing blog. I think this stemmed primarily from the fact that I don’t see myself in the traditional sense of being a “marketer”. Of course, seeing that I work for Progrexion Marketing, that’s a potentially perilous admission (marketing being the key word here)! I realize that I don’t fit in what may be thought of as a traditional marketing role. So, it’s time for a nice quick introduction that should account for who I am, what I do, and how my department contributes to the success of the company.
Google’s social network, Google+, recently announced that they had reached 100 Million Users, with 50 Million users active daily. This comes from Google social executive Vic Gundotra and he defined daily as “using Google+ or it’s links from within a Google product” (yeah, a pretty liberal qualifier). That’s the plus about Google’s new social network.
Last week almost the entire office was sick, but only one person stayed home. The rest of us tried to power through the illness. If I were to track my effectiveness last week, it would closely mirror how well I felt.
Over the last few years, I have seen personally the power that a recommendation can have on people. I find it fascinating that we, as a society, are willing to make important decisions both in business and in our personal lives, based off of a recommendation of someone we trust.
In business, we are much more likely to work with someone that comes recommended from a trusted source versus making our own decision based on research or personal findings. In working in Business Development, I rely heavily on the recommendations of my network and peers and find that they do the same with me.
Much of what I do as a creative director is visual problem solving. I think that’s what I love most about my job. Each project I have worked on is different and has it’s own unique set of challenges to overcome but basically, when you get down to just the details, it’s a puzzle. Over time I’ve come to realize that with every new problem solving project I’ve been given, I get the best results when three things are present:
Urgency. Understanding. Relaxation.
Have you ever wondered how a YouTube video went “viral” or someone’s blog article got thousands of Tweets, Likes, Shares, DIGGs, Stumbles and comments? Most people will create an article, infographic or video, post it on their website and hope for the best. This is the content your never hear about or see! If you want your content to “go viral” most of the work comes BEFORE you publish it. Here are some steps to take into consideration:
Anybody that knows me knows one thing for sure: I love Diet Coke. I blame my Grandma. Well, not the Diet Coke part, but the Coca-Cola part, for sure. She used to sneak me sips from her can when I was a little girl. My Dad was anti-soda, and my Grandma was going out on a limb every time she would sneakily give me a taste. I remember her keeping her “stash” in a brown paper bag when she would visit. And on a really lucky day she would fill a small paper cup for me, and sneakily hand it over. I loved it. I felt so rebellious, and special. I can still smell those small cups of bubbly love. Every time I drink a Classic Coke, I am 6 years old again, and I’m drinking out of that paper cup. Sometime in my early 20’s I made the switch to Diet Coke. I’ve never looked back.
During a break in sessions at SXSW a friend and I were going over rules to survive SXSW. On the top of our list was, “You don’t need to drink ALL the things.” At a conference where people are literally handing you free drinks from 11am until 3am it is impossible to drink ALL the things and survive. I don’t care what kind of superhero drinker you are.