Decision Paralysis and Analysis Paralysis

There are two big issues today that creep up on marketers that are often overlooked: decision paralysis and analysis paralysis. Everyone has heard the success stories of Amazon.com and Walmart, and everyone wants to be the next big thing. However, it is more difficult than one might imagine. Read More

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Keep It Fresh

Lead Generation campaigns can become boring and monotonous. When working with a brand that has been around for a long time and has an industry reputation, this can especially be true. In our case Lexington Law is a brand name that has been around this industry for a long time. That makes it easy for people to think “we’ve already tried that one.” Read More

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Real Artists Ship

I would rank myself up there as one of the bigger Apple fanboys alive.  Like millions of others, the passing of Steve Jobs hit me hard. I will definitely remember what I was doing the afternoon of October 5th, 2011 when I first learned that Steve Jobs had passed away. I heard about it with a push notification to my iPad, then confirmed it on my iPhone, and later read about it on my MacBook Pro. Read More

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Using Analytics to Drive Marketing Decisions

In the marketing field, there are constantly questions of: What’s next? Where do we go from here? What do we do now? Our Progrexion Marketing team is constantly asking questions to find ways to improve what we currently have running and to also launch new products, offers, and marketing messages.

The big question is HOW? How do you determine what’s working and what’s not? It’s easy to make decisions from personal preferences and the opinions of others in the office. That is the easy answer to HOW, but it’s not the right answer. The right answer is to look at the cold, hard numbers. But that answer can make marketers squirm. Here’s my take on why most marketers lean towards “feelings” for marketing directions, and why smart marketers focus on numbers instead. Read More

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Let’s Start the Conversation…

A few years back, the “King of Web Standards” Jefrrey Zeldman wrote a really great article on the importance of web divisions within a given business. And, as Zeldman often does, he shed some light on one of the biggest “no-duh” parts of a great website. Amongst the other great points he makes, he throws out that, “…the web is a conversation. Marketing, by contrast, is a monologue….a monologue and a conversation is not the same, as an hour spent with your windy Uncle Randolph will remind you.” Read More

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Working with Attorneys

I have the greatest respect for attorneys. I think they’re smart, witty, and quick; but they can be difficult to work with at times. They may take what marketing wants to say and make it so watered down that it doesn’t even sound like a marketing message any longer. What’s important to remember, though, is that their job is to protect the company from lawsuits. You wouldn’t want the company to be sued because of something you wrote, would you? Here are a few tips on how to work well with lawyers. Read More

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Hiring at Progrexion Marketing — Part 1: Be Cool

I have been with Progrexion for just over 5 years. I was brought on as the Lead Monetization Manager.  Our lead generation manager had the foresight to plan for lead monetization – generating 3rd party revenue off of our core business of Credit Repair.  He knew that we could offset our Credit Repair marketing costs by funneling those we don’t convert to other offers they might be interested in.  We began by doing this in our call center, and then added a similar strategy to our online lead forms.  It eventually branched out into List management and stand-alone offers like debt and bankruptcy.  I am currently Director over this program, but also managing a new Credit Repair brand that will launch in April of 2012. Read More

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Business Development in 2011

Sales used to be a lot like this:

You’re cruising along working on a project or growing your sales pipeline, when your co-worker or boss comes to you with a hot idea or new prospect. You then switch gears for a little while to address the new opportunity. Once done, you would then get back to phone calls, contracts, and pipelining new prospects. Pretty straightforward. Read More

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Growing and Innovating

“And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.”

-Steve Jobs

In this industry, we are growing and innovating each and every day. We never know what kinds of things we cannot control that are going to affect our jobs and what we do every day. There are many people that change this industry and marketing as a whole without even realizing it at the time. Some changes that are made are huge and some are small but when they are successful, we continue to grow and change for the better. Read More

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Enhancing Relationships Across the Company

This week each member of the marketing team was asked to present to a small group of call center agents to help bridge the gap between our departments. The initial goal was to help our agents gain a better understanding of how each channel in marketing works and how leads are generated. Yesterday, was my turn. I walked through the whole presentation about the different channels in marketing that drive inbound calls – paid search, natural search, direct response, online affiliate, etc. I explained the sales funnel and how each of us works to capture clients early who have an interest in credit repair, and who need an affordable solution. Read More

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