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Lexington Law
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An
extremely successful financial and legal services company wanted
to optimize its
marketing strategy. By retaining Progrexion, it launched interactive
surveys to its existing
customers to ascertain consumer interests, demographics, and
effectiveness of past
and potential marketing efforts. Survey results combined with
experiential research of
“mystery shopping” services replicated the customer
experience. The research was then
utilized to develop brand and positioning strategy, to improve
the contact points throughout
the customer lifecycle, and to optimize each communication medium.
Subsequently, several
new business units and services have been successfully released
based on the knowledge
captured from the ongoing research. |
