DIRECTV
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In
order to constantly improve the services delivered to its thousands
of customers,
DIRECTV retained Progrexion to manage all of its research initiatives.
Research
responsibilities were ongoing and included secondary research,
focus groups, online
surveys, telephone surveys, in-depth interviews, and substantial
ethnographic research.
The studies resulted in substantial and regular executive-level
presentations surrounding
branding and product optimization recommendations, customer
segmentation and profiling
studies, new sales and marketing strategies, reallocation of
advertising mediums, pricing
models and market acceptance forecasts, sales channel optimization,
and ongoing
customer satisfaction tracking and loyalty indexes. |
