Progrexion Marketing to host the SLC|SEM State of Search event on February 22nd
- 15 February 2012
Progrexion Marketing, in conjunction with SLCSEM.org, Utah’s professional association of search marketers, is proud to host the State of Search event at The Leonardo museum in Salt Lake City on Wednesday, February 22, 2012. Attendees will hear from a top expert in the industry about recent, cutting-edge developments and will have the opportunity to network with other search marketers. This is an opportunity to share ideas and updates from the field with established and up-and-coming thought leaders in the industry.
Mr. Danny Sullivan, Editor-in-Chief of Search Engine Land, the leading news publication for the search marketing industry, is the keynote speaker. Sullivan will discuss the current state of search marketing and focus on the ways in which popular search engine features and social media search integration affect both small and large businesses and brands in their attempt to reach online consumers via paid and organic search advertising.
“Sullivan has had his pulse on the search engine industry since 1995; there’s simply no other analyst more connected who can provide an insider’s view of daily changes occurring at companies like Google, Bing, Facebook and Twitter,” noted Elisabeth Osmeloski, President and co-Founder of SLCSEM.org, who also works alongside Sullivan at Search Engine Land. “With his journalistic approach, Sullivan shares his unique insight into how search and social technology affects businesses, marketers, consumers and our culture as a whole, looking critically at all angles, particularly when it comes to legal / privacy issues.”
Josh Aston, of Progrexion Marketing, adds glowing remarks about the event, “Search is changing at a rapidly accelerated pace. Utah has needed a strong, search-dedicated association for years. I couldn’t be more excited and appreciative that Progrexion has the opportunity to be involved in such a great event! SLC|SEM has taken the bar to a new level and started things right by bringing Danny Sullivan in to speak with the group.” Danny is an active participant in the Search space and having him speak at the Association provides a great opportunity to hear from an influential member of the Search community.
About SLC|SEM
SLC|SEM’s goal is to bring together the hundreds of online marketing specialists in Utah who are engaged in search marketing activities at any level – from small to medium sized businesses to large corporate enterprises, and a number of recognizable, consumer focused brands and e-commerce businesses. The group was established to focus primarily on the key aspects of search marketing – organic SEO, paid search advertising, local search and mobile search marketing, search retargeting and analytics.
About Progrexion
Progrexion, a private equity funded business, based in Salt Lake City, Utah, is a leading marketing and information services business serving the consumer credit information sector. The Company’s unique turnkey solution combines lead generation through online and offline direct marketing, teleservice activities that support lead conversion and proprietary analytical tools that manage customer information and relationships.