Brand vs. Non-Brand SEO

By Russell Jensen on May 10, 2012

Brand SEO

Large corporations and a lot of small businesses usually rank #1 in search engines for their brand name, with some exceptions of course. If your brand name is in the URL of your website this is more likely. For example, “Widgets-R-Us” with a domain name of widgetsrus.com is likely to dominate the search results for their own name. Traffic trends for an established company, with a strong brand name, SEO might look like the graph below. There is very little opportunity for an SEO to optimize the website for the brand name.

Be Inspired

By Katie MacCabe on May 8, 2012

One thing that I make a conscious effort to do through my work day involves seeking out ideas, concepts, conferences, and articles and that keep me inspired. For me, it’s very easy to get bogged down in the problems of the hour, day or week. Constantly staring at my to-do list, and working my way through checking off items that need to be handled, can stifle my creativity if I don’t take time to look outside my world of influence for new ideas. Being inspired is a great feeling, and I see direct results in my productivity, brainstorming, and follow through when I make “being inspired” a priority.

What Does a Fitness Trainer Know about Internet Marketing?

By Marianne Barnes on May 3, 2012

A month leading up to my recent vacation, I decided to try to get in better shape by doing a workout video by Jillian Michaels. Anyone who knows me, knows that I don’t enjoy working out and hardly ever do. Oh, and I’m from the South so I love my fried foods and carbs. I have no idea how to read food labels and no concept of portion control. Perhaps what pushed me is my husband started P90X and is doing great with it!

I picked up a 30 day workout, which means 20 minutes of high-intensity workouts every day for 30 days (basically 20 minutes of hell every day).For someone who hardly ever works out, I felt great about myself for keeping up with it for 22 days straight! I had to stop due to an injury, which was frustrating, but I actually found out that I enjoyed the short interval workouts as opposed to hours at the gym.

3 Ways to Market Your Business Online

By Blakely Hankins on May 1, 2012

There are countless aspects to online marketing and there are some non-traditional ways that I want to cover in this post today. You can get additional traffic and generate more sales by adding any of these aspects to your existing online campaigns if done right.

Put on Your Purple Hat and Dance

By Natalie Johnson on Apr 24, 2012

At the end of a visit to my grandma she always reminds me to “put on your purple hat and dance.” (She admits that it is not her own phrase, but forgets where she learned it.) I always laugh and say, “Okay, Grandma, I will.” Then I go home and get busy with other things and forget about my promise to my grandma. Attitude matters.

Shadow Day

By Emily Madsen on Apr 20, 2012

This one time, I brought my nephew to work.

I recently brought my 13 year old nephew to work with me for “Shadow Day.” He’s an eighth grader at a local middle school, and Shadow Day is part of their Career curriculum, and required for grade advancement. He called me about a month ago and asked if he could tag along with me to work. I was kind of surprised at first, then happy to know he had picked joining me at work, over going with his Accountant Father. I took his interest as a compliment. Then suddenly began to worry that a day at work with me may also not be very fun. He, on the other hand, was excited from the moment he was given the assignment.

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