I grew up with five brothers, and I’m the youngest by five years. I’ve spent my entire life surrounded by marketing. My father spent his entire 40+ year career working in sales and marketing for a major computer company. All of my brothers followed his example and went into careers in sales and marketing. From an early age I listened to their discussions, debates, and theories on the newest trends and hottest media. As a result of this exposure, I wasn’t the little boy who dreamed about being an astronaut, a veterinarian, or the next Michael Jordan. I always knew I wanted a career in marketing.
I’ve gotten to the point where I nearly dread being asked the question, “So, what you do for work?” When I give the only answer I can give, “online marketing”, I more often than not get blank stares. It’s an almost guaranteed conversation killer; “Oh, that’s nice…”
Let’s be clear about one thing before I go any further – I love my job, and my career. I have no regrets about where I am currently, and enjoy it thoroughly. The only problem is when I’m making introductions – no one really knows what I do so they don’t really know what to ask next. So, allow me to introduce myself, and also explain what I do.
At this moment, I feel inspired, and that’s always a great feeling. I am flying back from a great industry conference, Mozcon and one of the presentations was exactly what I wanted/needed to hear. Mike Pantoliano from Distilled gave a great crash-course on Marketing Attribution. Attribution is the system of giving credit to the contribution points before a goal is achieved. In marketing, the contribution points can be marketing channels and the achievements often are sales. To illustrate this, here is an example of attribution
marketing from my own life.
When I was a little boy, I enjoyed painting pictures by the numbers. I looked at the image comprised of lines and numbers to see if I could identify the subject before I applied the color. It usually wasn’t too difficult. I could see the hidden subject with pride – accompanied with an attitude of “cheating the system.” But even though I could tell what the picture was going to be, it lacked life.
Are you an inbound marketer, SEO, content strategist or other form of an online marketer? And do you work in an industry that has no relevance to your personal interests? Welcome to life as a marketing professional. But don’t let your lack of interest hinder your effectiveness as a professional!
There are many people around you who are passionate about your industry and they want their opinions heard. You are the person who is going facilitate the voices of your customers and colleagues!
Image source: SEOmoz.org http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries
“Don’t be upset by the results you didn’t get with the work you didn’t do”
– Jen Comas Keck
For the Financial Services department, we have over 11,000 affiliates enrolled but we don’t see a lot of sales from these individuals. We have been trying to figure out how to get more sales from this group for years. The problem? Motivation. I can categorize these 11,000 affiliates into just two buckets; motivated by money, and motivated by getting their clients’ credit fixed. After speaking on the phone with a new affiliate I know exactly what their motivation is for becoming an affiliate and I try to use that to my advantage as an affiliate manager.
One thing that I make a conscious effort to do through my work day involves seeking out ideas, concepts, conferences, and articles and that keep me inspired. For me, it’s very easy to get bogged down in the problems of the hour, day or week. Constantly staring at my to-do list, and working my way through checking off items that need to be handled, can stifle my creativity if I don’t take time to look outside my world of influence for new ideas. Being inspired is a great feeling, and I see direct results in my productivity, brainstorming, and follow through when I make “being inspired” a priority.
A month leading up to my recent vacation, I decided to try to get in better shape by doing a workout video by Jillian Michaels. Anyone who knows me, knows that I don’t enjoy working out and hardly ever do. Oh, and I’m from the South so I love my fried foods and carbs. I have no idea how to read food labels and no concept of portion control. Perhaps what pushed me is my husband started P90X and is doing great with it!
I picked up a 30 day workout, which means 20 minutes of high-intensity workouts every day for 30 days (basically 20 minutes of hell every day).For someone who hardly ever works out, I felt great about myself for keeping up with it for 22 days straight! I had to stop due to an injury, which was frustrating, but I actually found out that I enjoyed the short interval workouts as opposed to hours at the gym.
There are countless aspects to online marketing and there are some non-traditional ways that I want to cover in this post today. You can get additional traffic and generate more sales by adding any of these aspects to your existing online campaigns if done right.
This one time, I brought my nephew to work.
I recently brought my 13 year old nephew to work with me for “Shadow Day.” He’s an eighth grader at a local middle school, and Shadow Day is part of their Career curriculum, and required for grade advancement. He called me about a month ago and asked if he could tag along with me to work. I was kind of surprised at first, then happy to know he had picked joining me at work, over going with his Accountant Father. I took his interest as a compliment. Then suddenly began to worry that a day at work with me may also not be very fun. He, on the other hand, was excited from the moment he was given the assignment.